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The Real News Network: it’s about time

Posted in May 11th, 2008
by joshua in A world that makes sense, Sustainability, Social Justice, Human Rights, Advertising

Anyone else been looking for news that’s you know, real? - www.therealnews.com

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Why not throw out your television and do something useful instead?

Posted in May 10th, 2008
by joshua in Advertising, Madness

Have you ever gotten to the end of a television show and been left with a sense of lack rather than completion? Been left wondering what happens next? Ever seen a series finale that ended with a cliff hanger? Or consider the flipside - have you ever seen a series finale that didn’t?
Whatever their origins […]

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Dove’s campaign for real beauty a double edged sword

Posted in May 4th, 2008
by joshua in Sustainability, Advertising

Dove’s campaign for real beauty has been widely hailed as a success in terms of ROI and increasing brand loyalty. By cleverly tapping into the resentment and scorn anyone with half a brain feels towards the beauty industry they’ve been able to do quite well for themselves. This is exemplified by the dove evolution video […]

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Is it any wonder?

Posted in November 30th, 2007
by joshua in A world that makes sense, Advertising

I love how a video can make a point in one minute far more eloquently and powerfully than any amount of writing. Without any statistics or arguments you can immediately understand what the producer of the video wants you to know. I find it quite interesting that it’s sponsored by Dove and I like to […]

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What’s wrong with manufacturing desire?

Posted in November 28th, 2007
by joshua in Advertising, Madness

I found quite a thought provoking article over at add busters this evening, well worth a read.
The main focus was on how the global advertising strategies of the big multinationals (Coke, Nike et. al.) are destroying local cultures by replacing traditional clothes, foods and products with mass produced substitutes. While advertising may play it’s part […]

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